April Speaking Event – Long Term Niche Development

Ron Burgess spoke about “Long Term Niche Development” at the American Advertising Federation, Inland Empire today.  If you would like to learn more, visit Ron’s site, http://findingyourcrack.com/

Understanding what niche your company should market to is the first step.  The second step is creating a long term plan to fill that niche. To do this, you plan needs to include four major pieces: quality, service, price and image.


Join the AAF Inland Empire, Thursday, April 9, 2015, at the Old Spaghetti Factory in Downtown Riverside for “A Case Study on Focus – Long Term Niche Development” with speaker Ron Burgess, of RedFusion Media.

Companies that create wealth for the owners almost always control a market niche. As leaders in a market they command respect that other businesses want to follow. This program will focus on companies whose long term niche development has accomplished this and more through careful, sustained study of its customers and effective communication with its top lifestyle groups.

High quality and market leadership create superior margins, while communicating with niche markets maximizes media dollars. Attendees will see a real life success story based on proven principles of growth. These principles aim to better target and communicate with customers using both internal and external customer feedback.

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