How to Exploit Your Micro Market Niche in the Marketing Landscape

RedFusion’s Ron Burgess will be presenting “Finding Your Crack in The Market – How Marketers Get It Wrong” at the American Marketing Association-Inland Empire on October 18th. Ron will cover insightful information on how small businesses create wealth for owners when they properly exploit micro market niches; cracks in the market. Ron will present his view of marketing landscape and the tactics he has learned over the decades that have resulted in profits for his varied clients.

Attendees can expect to learn:

    • Learn why owning the micro niche is the most important marketing goal
    • Finding your crack in the marketing landscape is essential
    • See the evidence from a practically unknown (except to Fortune 500 Companies) database that confirms where strong profits come from
    • Begin to think completely differently about how to grow your company or clients business

Ron Burgess has been a marketing consultant for more than three decades, having worked with clients that dominate their market niches. With broad experience across the marketing landscape, he has spent most of his time as a CMO for hire. Ron holds business and art degrees from the University of Colorado. He has founded three businesses (including RedFusion Media in 1998) and was division head for a national consulting firm where he trained 120 field consultants on small business tools and profitability. His book “Finding Your Crack In The Market” will be available this fall and has published a hundreds of marketing articles.

When: Thursday, October 18, 2012, from 11:30-1:30 p.m. at the Victoria Country Club, 2521 Arroyo Drive, Riverside,CA 92506.

The American Marketing Association-Inland Empire (AMA-IE), the marketing authority in the region, is offering this final event of the luncheon series — Big Ideas for Small Business: Marketing Strategies & Tactics for the New Economy. The AMA-IE’s goal is to help Inland Empire businesses understand the most effective marketing and communications strategies to be successful in this volatile economy.

Ron has been a long time member of the American Marketing Association-Inland Empire (AMA-IE), and is currently the clubs “Past President”. The AMA-IE is part of the American Marketing Association, the largest marketing association in North America. The AMA-IE mission is to help our members develop professionally through educational programs and networking events, as well as providing opportunities to businesses to grow their businesses through educational programs and obtaining highly qualified marketing professionals for their staffs.? For more information please visit