By Ron Burgess For the small business owner it’s the universal question: Why do customers buy from one company instead of a competitor? Each seems to have an answer when queried, but does one really know? Sure, the basics are understood. “I had what they wanted when they wanted it,” is certainly true, but why […]
Seven reasons your marketing stinks. We in the general marketing industry have an abysmal record for completing marketing campaigns and plans. The average small business has never had a plan to complete, but even those who take some time to write a plan often don’t execute all of the elements. This leads to failed execution […]
Channel Marketing Despite better quality, image and competitive price, very poor service is a huge disadvantage A manufacturing client has a reputation for high quality. He works hard to compete on price in what he thinks is a dog-eat-dog industry. Recognizing that the image did not match the quality or value of the product, we re-branded them three […]
Our clients ask us all the time, so do our students, so we put together some of the latest marketing news and information that we as marketers are looking at. What’s new in marketing? In this episode: Brands are acting like humans. See how Coke used the “Share a coke” campaign to bring the people […]
Did you know Facebook is NOT showing your posts to your followers? We recently presented at a business expo in June on the latest “Social Media Trends.” So much is changing, growing and shifting that it is almost impossible for us to keep up with, let alone our clients who are running their business. So, […]
Market Intensity Marketing strategy varies based on the different kinds of markets a business operates in. One characteristic is the intensity of competition. Intensity includes the number of direct competitors in the niche, as well as the effectiveness of differentiation in the niche. The example I love is Abdul, who owns a desert oasis next […]
I (Jon Burgess) had the pleasure of presenting to a business expo in June on the “Social Media Trends” that we are seeing here at RedFusion. So much is changing, growing, shifting, it is almost impossible for us to keep up with, let alone for our busy clients. What’s Trending in Social Media You Will […]
by Ron Burgess Finding Your Crack in the Market: Secrets to Marketing Niche Dominance and Small Business Success. Buy on Amazon The secret to small business success is not what Fortune 500 companies or highly paid business coaches say. It isn’t that your company is simply better at something. It isn’t that you are bigger […]
What your company is not doing… The Marketing Gap. Inbound Marketing Tactics for B2B and manufacturing. RedFusion helsp B2B and industrial companies position themselves in their niche. We know marketing, we are expert and our clients grow. RedFusion is a HubSpot VAR, and can help you build Inbound digital campaigns that grow your sales funnels. […]