I (Jon Burgess) got to go to NYC last week for a national board meeting and awards dinner for AAF. It was great bumping shoulders with the biggest and brightest in the advertising universe.
It struck me that the grandness and fast paced world of New York was energizing and edgy, I also noted the busy bees running around town had no relationship to each other. People who appeared cold, no smiles, and not connected to each other, just sharing space.
So, it is worth reminding ourselves at RedFusion, and our clients, that advertising and marketing should form relationships. Relationships matter, and we like helping you make them. Don’t focus on creating buzz or building grand advertisements meant to distract the bees, but instead to communicate value and forge relationships that grow your business.