Knowledge

Marketing Research & Knowledge

For more than 25 years our team has written, led, taught, or professed our love of marketing.  We believe that marketing is an art and a science, and our knowledge needs to continually be honed.

Feel free to a look at our authoritative, expert marketing content.

The New Customer Journey

The way that customers find you has changed. This is a look at the newest trends and tactics to find and talk to your customer. by Ron Burgess.

The New Online Paradigm

Channel Disruption – The consumer goods distribution system has been breaking down for decades, and the Internet will help create friction free capitalism.

The New Online Paradigm - Channel Disruption

Profit Impact of Market Strategy

Why do market leaders  expect higher returns? Market leaders grow 2X faster, pick up 6%+ market share per year and have 12% higher returns on sales. Are you the big fish?

Profit Impact of Market Strategy (PIMS Principle)

The Mystery of Why People Buy: It’s The Perceived Value

The four elements of perceived value. Quality, Price, Service and Image.

Find out how your business’ value is perceived.

The Mystery of Why People Buy: It’s The Perceived Value


Preview – Finding Your Crack in the Market

Receive a free chapter and see if your company is positioned to dominate your market niche. This free chapter includes: Positioning, Customers & Competition.

Free Chapter - Finding Your Crack in the Market

Buy – Finding Your Crack in the Market

Secrets to Marketing Niche Dominance and Small Business Success, by Ron Burgess. Awarded a Five Star rating from Readers’ Favorite.

Buy - Finding Your Crack in the Market