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Five Marketing Musts for 2018

Trends tend to be slowly emerging changes, rather than more quickly occurring fads resulting in a molasses-like tide that can take some by surprise if not trained on the slow movement.

This year may break out of that stable axiom. While not fads, the big changes this year may, indeed, be more apparent. Why? Several reasons. First, love him or hate him, Trump has rocked the economy, not only with the tax reform which will be a help to most Sub-Chapter S  businesses, but by the changing regulatory environment. Business owners rarely have had the current optimism about growth.  Helping Trump is a general momentum coming out of the worse economic times since the Depression. Continue reading:

Sales + Marketing = SMarketing

6/25/15 – Modern day and Inbound marketing strategies should implement SMARKETING, the combined efforts of both your marketing and sales team to generate leads, nurture leads and close customers.

Today, many companies have a hard time connecting the sales and marketing teams together, here are some ideas for creating a modern “Smarketing Department.”

Create a Lead Qualifying Process

Creating a lead qualifying process for your company is important and will help you determine when to send qualified leads to the sales team. The qualifying process helps align the marketing goals to the sales quotas. Continue Reading.

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