Manufacturers’ Summit

Inland Empire Manufacturing Summit – Marketing Breakout Session

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White Papers

The New Online Paradigm – Channel Disruption

The consumer goods distribution system has been breaking down for decades, and the Internet will help create friction free capitalism. What will your business do to grow?

The New Online Paradigm - Channel Disruption

Profit Impact of Market Strategy (PIMS Principle)

Why do market leaders  expect higher returns? Market leaders grow 2X faster, pick up 6%+ market share per year and have 12% higher returns on sales. Are you the big fish?

Profit Impact of Market Strategy (PIMS Principle)


The Mystery of Why People Buy: It’s The Perceived Value

The four elements of perceived value. Quality, Price, Service and Image.

Find out how your business’ value is perceived.

The Mystery of Why People Buy: It’s The Perceived Value

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