Inland Empire Manufacturing Summit – Marketing Breakout Session

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White Papers

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The New Online Paradigm – Channel Disruption

The consumer goods distribution system has been breaking down for decades, and the Internet will help create friction free capitalism. What will your business do to grow?

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Profit Impact of Market Strategy (PIMS Principle)

Why do market leaders  expect higher returns? Market leaders grow 2X faster, pick up 6%+ market share per year and have 12% higher returns on sales. Are you the big fish?

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The Mystery of Why People Buy: It’s The Perceived Value

The four elements of perceived value. Quality, Price, Service and Image.

Find out how your business’ value is perceived.

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