Our Strategic Marketing Process

RedFusion's Process - A 30 year study of the art and science of marketing.

Strategic Marketing, Branding, Positioning, Execution & Analysis

It all starts with a plan. RedFusion has worked with CEOs and owners, for over 30 years, to build plans that have created long-term growth for their organizations.

Small business practices were never taught in college, so we have built tools and tried-and-true marketing strategies that focus on your business.

Marketing and Advertising Can Be Complex. We Help You Manage It

We believe that one of the dirty little secrets of marketing is “execution”. Ross Perot said, “its all about execution, and I’m the executioner” In other words, if you don’t execute, I will.  This is true with marketing as well. A carefully built plan must be fully executed. This is one of the primary reasons small business marketing doesn’t work.

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Finding Your Crack in the Market

Get a free chapter of “Finding Your Crack in the Market”

Marketing Cycle

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30 years of marketing planning and working with 100’s of businesses have resulted in our “Marketing Cycle.” Marketing should focus on your customer, therefore, your business should be only about your customer, so our planning helps you identify, personalize and communicate to your niche.

Value Diamond

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Ronald Burgess developed the “Burgess Value Diamond” in 1995 to help clients understand how value is created and measured. Clients can use the model to assess their business value based on four components: Quality, Service, Price and Image.

The Team

We bring a team of experience to your team.  We have trained writers, designers, coders and strategists at your fingertips, so you can mix and match as your plan dictates.

Systems

We have 20+ years of CRM systems experience, which not only gave us the head start on relationship management, but informed more modern techniques like social media and inbound marketing.

Trusted

We have worked for hundreds of clients. Executed thousands of jobs.  And even in the digital age of search engine marketing, we get more leads from referrals than anything else we do.

Marketing Services

Design and Communications

  • Graphic Design
  • Layout and Print Management
  • Corporate Image Development
  • Website and Content Management
  • E-commerce
  • Content writing and management
  • Public Relations

Internet Marketing and Advertising

  • Search Engine Optimization (SEO)
  • Targeted Advertising
  • Email Marketing (Broadcast/Blast)
  • Online Branding
  • Online Communication
  • Website Backlinking
  • Social Media

Traditional Marketing Services

  • Strategic Marketing Services
  • Inbound Marketing
  • Business Plans – Outlines
  • Marketing Education & Speaking
  • Branding
  • Campaign Planning
  • Market Research