Knowledge

Marketing Research at your Finger Tips!

For more than 25 years our team has written, led, taught, or professed our love of marketing.  We believe that marketing is an art and a science, and our knowledge needs to continually be honed.

Feel free to a look at our authoritative, expert marketing content. We hope it helps your company grow.

The New Online Paradigm – Channel Disruption

The consumer goods distribution system has been breaking down for decades, and the Internet will help create friction free capitalism. What will your business do to grow?

The New Online Paradigm - Channel Disruption

Profit Impact of Market Strategy (PIMS Principle)

Why do market leaders  expect higher returns? Market leaders grow 2X faster, pick up 6%+ market share per year and have 12% higher returns on sales. Are you the big fish?

Profit Impact of Market Strategy (PIMS Principle)


The Mystery of Why People Buy: It’s The Perceived Value

The four elements of perceived value. Quality, Price, Service and Image.

Find out how your business’ value is perceived.

The Mystery of Why People Buy: It’s The Perceived Value

Buy – Finding Your Crack in the Market

Secrets to Marketing Niche Dominance and Small Business Success, by Ron Burgess. Awarded a Five Star rating from Readers’ Favorite.

Buy - Finding Your Crack in the Market


Preview – Finding Your Crack in the Market

Receive a free chapter and see if your company is positioned to dominate your market niche. This free chapter includes: Positioning, Customers & Competition.

Free Chapter - Finding Your Crack in the Market

Core & Longtail Keyword Worksheets

Do you need to win online with Search Engine Optimization (SEO)? Start with a solid keyword foundation that helps your digital marketing and inbound strategy.

Core & Longtail Keyword Worksheet