Marketing Research at your Finger Tips!
For more than 25 years our team has written, led, taught, or professed our love of marketing. We believe that marketing is an art and a science, and our knowledge needs to continually be honed.
Feel free to a look at our authoritative, expert marketing content. We hope it helps your company grow.
The New Online Paradigm – Channel Disruption
The consumer goods distribution system has been breaking down for decades, and the Internet will help create friction free capitalism. What will your business do to grow?
Profit Impact of Market Strategy (PIMS Principle)
Why do market leaders expect higher returns? Market leaders grow 2X faster, pick up 6%+ market share per year and have 12% higher returns on sales. Are you the big fish?
The Mystery of Why People Buy: It’s The Perceived Value
The four elements of perceived value. Quality, Price, Service and Image.
Find out how your business’ value is perceived.