All posts by: RedFusion

by in Marketing Classics, Marketing News, Public Relations

Redlands Marketing Firm Leads the Way to the Internet

The Sun – San Bernardino County’s Newspaper – Monday, April 12th, 2004 – Page E1 & E2 Redlands Marketing Firm Leads the Way to the Internet By Jennifer M.Dobbs, Correspondent She followed her husband to California after a job transfer. “We were fortunate enough to find Redlands,” She said. The search involved driving in concentric […]

by in Marketing Classics, Marketing News

Coordinate Your Promotional Schedule with your Web Presence

by Molly Burgess, November 3, 2003 – Redlands, California In an informal survey of our clients, we find that well over half do not regularly list their website address in advertising, brochures, and stationery. This is a simple and free enhancement to your overall promotional activities. Some business owners and managers mistakenly de-emphasize the importance […]

by in Marketing Classics, Marketing News

Are you looking at the billboard, or is it looking at you?

by Molly Burgess, Internet Website Marketing – November 3, 2003 Outdoor-advertising is about to take a high-tech change. Roadside billboards and posters on buses and subways are going to become more modern. Between 1999 and 2002 spending on outdoor advertising increased by 20% while television advertising, a wider market, grew only 10%. Smart Sign media […]

by in Marketing Classics, Thoughts

Aesthetics and Design

By Ron Burgess – October, 2002 Aristotle observed, “It all starts with the eye.” Every time a buyer makes a decision, it is a multi-sensory experience. Aristotle observed that, “It all starts with the eye.” Meaning that before we process information about a product, determine the integrity of the salesman , or considering the price […]